Now that you're ready to buy a used freightliner truck and start a transport business, it's a good idea to start thinking about how you'll market yourself to gain new customers as time passes. Here are a few effective options to consider using:
Buy Some T-Shirts
A great way to spread the word about your freightliner business is to have custom t-shirts made for your friends and family members to wear whenever possible. Every time you or someone you know wears a t-shirt around town, on vacation, or even just to the movies, there is a possibility that potential customers will see it and give you a call to schedule a consultation.
Your t-shirts should be easy to read, include a logo and phone number, and feature a short, catchy call-to-action that makes people want to pick up the phone and call you. Have some of your friends and family help you create the t-shirt design, so they're more likely to wear it in public.
Spiff up Your Truck
Since you'll be on the road often while transporting customer goods, it's a good idea to use your freightliner as a moving billboard, so potential customers are introduced to your services in every city and state you drive through. Start by having your logo and phone number painted on each of the cab's doors. On the hood of the truck, list all the services you offer in an easy-to-read manner.
You can also have your mud flaps engraved with promotional text and visual aids, get the rims fitted with a vinyl film that has your company information printed on it, and decorate the backs of your rearview mirrors to gain some extra attention. When designing your truck's promotional material, keep color in mind because it tends to have an effect on emotions and how potential customers respond to your marketing so it can be used to your advantage. For example, using red to accent your designs will catch peoples' attention and hold it long enough for them to get your entire message.
Offer Referral Incentives
Once you have a couple of customers to work with, start offering referral incentives to further build your clientele list. There are a few effective ways you can go about doing this, such as offering a small percentage off of a customer's next service order after they refer a new customer to you who hires your services. Another option is to offer a certain amount of storage space on your truck for free whenever they use your services after successfully referring a new customer to your business. Alternatively, consider simply giving away promotional items such as pens and mugs as a sign of appreciation to those who refer new customers to you.
Bring Signs Along with You
You can also stir up some extra business by bringing signs to set up outside of your truck whenever you stop to sleep at a truck stop or rest area, when you stop to load or unload your truck for customers, and anytime you are taking a break on the side of the road or in a parking lot. Paint some old pieces of plywood white and then use stencils to paint your logo and marketing messages, and then keep them in the back of your cab so you can pull them out and lay them against a wall or other nearby structure. You can also hinge two signs of the same size together at the top so that they stand alone against one another when you set them out.
By using these tips to market your business, you should be able to exponentially grow your business as time goes on. Learn more tips through companies like Arrow Truck Sales.